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7 Amazing ways companies use AI to recruit employees

Published: Friday 22nd January 2021

Smiling multiethnic employees standing looking at camera making team picture in office together.

Artificial Intelligence (AI) is transforming every aspect of our lives and without stating the obvious, the human resource sector is no exception. The growing use of advanced technology and evolving use of artificial intelligence in hiring has significantly impacted the recruitment sector. The motive behind this is to increase efficiency by allocating mundane, repetitive, and boring tasks to Artificial Intelligence powered machines. Tasks such as screening of candidates from a large pool of data require huge repetitive efforts along with the risks of human error. However, AI systems can do these with greater efficiency with a lot fewer chances of error. 

As employees tend to be the greatest asset for any organization, employers are wishing to automate the recruitment process to do away with risks of trial and error. More and more companies are gradually adopting artificial intelligence in their hiring and recruitment process. Last year, only a handful of organizations such as Unilever adopted it, but the trends depict that in the coming two years, around 36% of organizations will start to use this technology. This means that artificial intelligence in hiring is soon to be a disruptive technology and organizations can harness the power that it brings along.

Artificial Intelligence is actually any kind of program that uses memory, the internet, and modern technologies such as machine learning, natural language processing, neural networks, swarm technology, and problem-solving to perform any operation. These systems collectively perform to offer solutions to the user. Along with its growing usage, people are getting increasingly apprehensive because they have a misconception about AI that it will make humans obsolete in recruitment. Actually, this system is aimed to develop automated code to replace only repetitive tasks so that humans can focus more on creative things that need more attention. Human touch is essentially needed to take final decisions, build relationships among humans, and think of more innovation. 

So, let’s find out how organizations have been implementing artificial intelligence in hiring to revolutionize the human resource sector in various processes of recruitment across the world:

Candidate sourcing 

This process involves searching for candidates and connecting with them. Being amongst the most time-consuming phases of recruitment, this process often does not bode well within companies. Nonetheless, it’s crucial as the recruitment wouldn’t kick start if sourcing doesn’t happen. Companies, therefore, use AI to automatically collect candidates’ profiles across various data pools, and send them personalized messages to increase engagement. 

Screening

Evaluating a candidate’s resume and sorting them is another painstaking, mundane, and time-consuming task that an AI does seamlessly. Identifying candidates’ credentials and matching them up with their job profiles takes a lot of the recruiter’s time. However, a machine learning software (AI system) can do this task in a matter of minutes for at least a thousand resumes. 

The software learns the ongoing employee’s experience, skills, education, etc and then it matches with a database of resumes. These are then coded to include necessary variety and consequently, the selection process becomes a lot easier. 

Rediscovery of candidates

At the time of recruitment, many interesting candidates are dropped out of the interview process due to certain reasons. Such profiles are generally lost and people can access this data using the AI to reconnect these candidates. This step heavily decreases the chances of error and reduces the efforts needed to screen more candidates. The AI system will fetch up details from your existing pool and suggest you best candidates for the new job role. 

AI Chatbots

Chatbots are needed to engage the applicants in conversations, answer their queries, understand their requirements, and collect feedback. They can communicate with the candidates in real-time to share updates and information about upcoming processes. These communications are later analyzed to address the concerns and needs of any new job applicant. It would further enhance the candidate experience which will lead to better approval ratings of companies in the HR world.

Diversity Hiring

Along with AI, diversity hiring is a new trend being employed by corporations worldwide. Nowadays, companies prefer to hire employees from diverse groups to enhance creativity, inclusion, and innovation. It even increases the diversity of experiences, skills, and talents. Moreover, as per many types of research employees tend to be happier, productive, witty around diverse social backgrounds. However, human biases towards or against groups, religions, ethnicity, or certain other things make it very hard to create a diverse ecosystem. So, AI-powered systems enable the HR recruiters to prevent any biased decision made in recruitment. AI-driven chatbots, screening systems, data extraction processes will help recruiters assist in their efforts to create a diverse workforce. 

Expression Analysis

This system is an integration of video systems with AI and machine learning. Currently, it is adopted by many multinational corporations for remote hiring and can be used in face-to-face interviews to gauge a candidate’s personality. It helps employers to know the candidate’s energy, how much they are interested in the interview, etc. Efficient AI systems can even help you to know the candidate’s moods and behavior patterns. 

This technology is becoming increasingly popular in the post-COVID era because companies are more open to hiring remote workers. Reasons such as the non-availability of desired candidates in a given area, or the candidate’s need to only work-from-home are some causes that further up the need for remote workers. Since hiring remote workers comes with its own challenges, therefore these systems are being adopted.  A whole range of AI powdered Softwares exists now to deliver assistance in most processes of remote hiring. An assessment video tool encapsulated with AI software will help you to assess skills, candidate’s personalities, and employment longevity in no time. So, video interviews are also one of the key points where AI is majorly implemented.

Advanced data analytics

Earlier, the effectiveness of recruitment processes was largely based on hit & trial. Earlier, recruiters had to rely on luck to find the best-suited candidates for a particular job role. However at present, this has improved a lot, thanks to heaps of data and data analytics tools such as BI and Big data, the recruitment processes are now more data-driven. AI is now being integrated into analytics tools to shortlist better candidates and also helps recruiters in certain other crucial work. Tasks such as allocation of funds, areas of improvement, finding better mediums for job ads can be implemented using artificially intelligent systems.

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