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A Sales Executive directly influences the turnover growth for the company he works for. His job profile involves designing, planning, managing, and governing the overall sales strategy for that organization. A Sales Executive profile includes identifying business opportunities, selling products, goods, and services to their prospective clients. Additionally, lead generation and its conversion come under their banner too.

There are many other designations that offer the same job responsibilities and are similar to the profession of Sales Executive. Some that fall under the same category are business development executives, territory Sales Executives, and channel Sales Executives. The responsibilities offered to them usually depend on the segment that they work in. Almost all of the salespeople either work in B2C sales or B2B sales. The former means selling to a person while the latter involves selling to a company or any organization. Although their nature of work remains the same at the basic level, their responsibilities are usually dissimilar.

Sales Executives working in the B2C segment are allotted responsibilities of cold calling, attending calls, answering emails, and maintaining client-corporation relationships. Additionally, they also have to negotiate the prices, answer objections, create business proposals, and close the sale.

People working in the B2B segment conduct market research, understand business needs and maintain a trustworthy relationship with clients. Frequent presentations on the products or services also form an integral part of their job description. Nonetheless, in both of these segments, the salespeople have to negotiate, present, close, and build relationships with the prospects.

Although any graduate can join this industry, individuals having degrees in either of the following disciplines enjoy greater priority:

1. Bachelor’s or Master of Business Administration in Sales & Marketing, advertising, or promotions
2. Technical degrees such as bachelor’s in technology for the sale of products in the technical sector

Although academic excellence has its own merits, personality and attitude are of greater significance in this profession. Any Sales Executive job profile requires excellent communication skills while being good at negotiation, objection handling, and people’s management. Along with these, personality traits such as persistence, patience, confidence, motivation, and handling rejections are of greater significance here.

The growth of its turnover is amongst the primary goals of every business. This requires better sales which further depends upon the sales team. So, almost every company in every industry has requirements of a good Sales Executive. Well-known industries that offer better career prospects in this field include retail, information technology, real estate, finance, insurance, and Edu-tech.

As Sales Executive is considered an entry-level position, therefore, the average Sales Executive salary remains around 6 lakh Rs per annum. In multinational companies, this figure usually shoots up to 22 lakh Rs annually.

Working as a Sales Executive provides you several opportunities to always be on a learning curve. It allows you to be on a never-stopping personal growth. To grow as a salesperson, you will have to eliminate your many shortcomings. Stage fright, low self-esteem, impatience, and many such shortcomings disappear for those who work in this industry.

The cons of a Sales Executive position originate from its benefits. Higher income brings for you higher accountability and higher expectation to deliver on goals. Thus, it is a highly competitive industry.