Content Strategist

Zoek Pin Mumbai, Maharashtra


Permanent (Full time)

Posted 11 days ago

Responsibilities : 

  • Creating, adjusting, and managing the content calendar to ensure timely publication

  • Identify gaps in our content and recommend new topics

  • Create style guides to use as reference

  • Proofread and edit written pieces before publication

  • Coordinate with marketing and design teams to illustrate articles

  • Follow industry-related news and generate ideas around trending topics

  • Review and update published content as needed

  • Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.

  • Analysing content marketing data to identify trends and anticipate consumer needs.

  • Performing content audits to assess how well existing content is performing.

  • Performing content gap analyses to determine what type of content is missing and what is needed.

  • Delegating tasks/blogs to writers and editors and providing feedback.

  • Establishing style guides that specify the writing style and tone needed to create engaging content.

  • Developing a solid understanding of the target audience through online and traditional market research

  • Understanding and identifying content type for different platforms

Qualifications & Requirements : 

  • Bachelor's degree in marketing, communications, advertising, journalism, or related field.

  • A portfolio of published articles

  • Knowledge of Content Management Systems, like WordPress

  • Basic understanding of HTML and web publishing

  • Proven content strategy and project management experience.

  • Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).

  • The ability to work under pressure.

  • Strong content presentation skills. Experience in project management is a plus

  • Outstanding organizational and time management skills. Solid writing and editing skills

  • Excellent analytical skills.

  • Exceptional marketing and collaborative skills.

  • Effective communication skills.

  • Ability to use Google Analytics

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