AVP - Digital Acquisitions

Zoek Pin Indore, Madhya Pradesh


Permanent (Full time)

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AVP - Digital Acquisitions Job Req ID 21342424 Primary Location Mumbai, India Job Category Product Management and Development Save Job The Digital Exp Analyst is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Strong communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits. Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual. Responsibilities Plays a key role in developing and managing the implementation of the digital product suite for new and existing customers across businesses Works across multiple lines of business to deliver value added enhancement to the customer engagement platforms Enhance customer experience across online and offline assets through testing, personalization and automation of customer journeys Performs project management on small to medium scale projects from inception through to delivery Supports the product and partner teams in the development of digital tools and all web assets providing guidance on best practice and upcoming market trends/opportunities Brings innovations in tools to improve responses and design Manages key projects/digital initiatives and delivers positive outcomes in line with business deadlines Meet Key Performance Indicators; meet Customer Satisfaction and Net Promotor Score goals Co-manage website, innovating to deliver a remarkable customer experience, drive conversion and better engagement with the brand and products Track and manage production issues and work with relevant technology and local teams to expedite solutions Support monthly releases and perform business sanity testing Provide Subject Matter Expertise and direction for insights gained from experience on digital product project delivery Attend digital industry events and courses to remain up to date with industry trends and innovation; share relevant learnings and opportunities with the digital community Develop and deliver world class digital program and functionality delivery Prepare consistent and uniform reporting outputs that provide direction for optimization Provide accurate and valuable MIS for key stakeholders to ensure a Digital first approach to all activities Work as problem solver for key initiatives across multiple business areas to deliver digital projects Leverage local, regional and global relationships to ensure delivery of key projects and initiatives Maintain relationships with key stakeholders across the business Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Qualifications 5-8 years of experience Experience working within a Project Management role within a large institution Demonstrated leadership experience and managing marketing teams Excellent numerical/analytical capability Consistently demonstrates clear and concise written and verbal communication High level of proficiency in Microsoft Office applications Ability to think strategically and then execute upon that design Proven ability to plan and coordinate multiple streams of work to effectively deliver high-quality, sustainable results as required by the business Ability to handle multiple tasks and prioritize workload Lateral thinker who demonstrates drive and commitment to delivering innovative solutions Customer-centric Adaptable and resilient Education Bachelors/University degree or equivalent experience This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. Key Responsibilities Drive Digital Acquisition of Credit Cards through various partner and paid media channels including but not limited to Media and Digital partnerships, Aggregators, fintech partners and affiliate marketing channels. Demand generation Conceptualize, create and execute strategic digital campaigns with appropriate channels to deliver on traffic and volume goals Work along with existing/new Card Acquisition Partners/Affiliates/Aggregators for deep integration projects using Citi API stack. Scale existing relations with Card Acquisition Partners/Affiliates/Aggregators by providing insights and recommendations Project management to conceptualize and drive new projects go-live to aid in digital Acquisition. Manage special project requirements, manage and implement line optimization strategies, provide insight driven recommendations and drive synergies across the organization Interact with cross functional teams to drive Projects for Cards Acquisitions Full funnel Analyses and optimization. Set up monitoring trackers and regularly evaluate the effectiveness of each campaign aiming optimization of inventories and improving ROI. Work along with Media Agency and scale Digital Campaigns on Paid Media across paid channels. Ensure data driven approach and use of data from Campaigns and Analytics tools to take decisions to reduce Cost of Acquisition Work closely with Sales/Tele / Risk / Operations teams for improvement on metrics across sales funnel and achieve monthly and yearly Card Acquisition Targets Oversee processes of Vendor teams to support successful campaign execution Work with various internal and external stakeholders to improve acquisition and reach (ORs, CTRs, Conversion) Handle third party vendors for various campaigns/ applications and manage POCs with monthly tracking, reviews and evaluation ensuring compliance to regulatory & Citi guidelines. Ensure compliance with the Third Party Management Policy and Standards Track and modify offers across channels with focus on A/B testing and test & learn activities Evaluate and onboard partners for acquisition with various costing models like CPA, CPM, CPL etc. Other Requirements 8-10 years of work experience with at least 5-6 years of relevant digital experience Broad understanding of technology pertaining to Digital Sales and Marketing Goal oriented and data driven approach Customer focused and Analytical bent of mind with a thorough eye for detail Stakeholder management and relationship management skills Certifications on Digital Marketing media will be an added advantage

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