Head Marketing

Zoek Pin Indore, Madhya Pradesh

AS PER THE INDUSTRY

Permanent (Full time)

Posted 3 days ago

Job Description Position Head Marketing One of the leading industrial automation companies globally, and fast growing in India. About Our Client Our client is a global player in the industrial automation space, INR 1000 Cr in India and USD 4 bn globally. They are in a transformation phase currently and slated to grow exponentially in India. Job Description Reporting To Managing Director Job Location Bengaluru Job Role This role is focused on developing distinctive market strategies, market research & competitive intelligence to support the company s line of business. It involves a gamut of activities (independent research, data collection, modelling, analysis, interpretation and presentation of research findings) and involves working closely with various businesses to develop actionable analysis and a knowledge repository. The role will also focus on branding, external communications, design and development of marketing tools, visual publicity, road-shows aimed at enhancing the market share of company s product portfolio. Key Responsibility Areas End to end development of marketing programs from strategy to execution. Ideate, develop, and oversee the execution of marketing campaigns. Work closely with the top management to determine pricing strategies Develop and manage marketing budget to meet marketing objectives and measure results of the marketing program. Manage all promotional activities for brand including internal communications, lead generation, branding, and relationships with partners etc. Implement and manage CRM. Need to work across disciplines and on larger engagements serving customers (internal & external) and partners/ campaigns etc. Monitor, review and report on all marketing activities and results. Demonstrate ability to interact and collaborate with employees, customers, partners, analysts. Build trust, value add, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity. Maintain professional internal and external relationships that meet company core values. Increase in market share in key industry verticals. Develop competitive intelligence on Key competitors and their leading products Monitor and analyze key market indicators and trends for the company to help formulate specific strategies (incl. monthly, quarterly reporting of metrics to various Lines of Business) Corporate Interaction with headquarters Preferred qualification Excellent Engineering graduate in Instrumentation /control automation with a post graduate diploma in marketing management from a premier institute. Experience 15 to 20 years Skills and Competency Strong business acumen and technical and marketing mindset. Excellent knowledge on various marketing strategies and approaches. Ability to develop marketing messages, marketing content, brochures and white paper. Ability to conduct marketing research and analyze reports/data, initiate appropriate actions required to strengthen company s brand image and positioning in the market. Build good relationships with external and internal customers/stake holders. Strong experience in understanding customer needs and key growth drivers. Excellent presentation skills, creative ideas and innovative thinking. Ability to work in diverse teams and to collaborate so as to market best ideas /solutions in the interest of the company. Creative Mindset with the ability to build a brand name Understand market dynamics and competitive environment. Able to use market analytics /data effectively to understand customer needs, new markets, channels etc. Anticipates changes in the market and rework strategies accordingly. Led teams in the past Key Skills marketing digital Education ######

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