Test Lead & Conversion Rate Optimization - Kolkata | Zoek India | 2027e90abcee4d9b9a947b60792f3fe9
Test Lead & Conversion Rate Optimization - Digital Banking
Kolkata, West Bengal
AS PER THE INDUSTRY
Permanent (Full time)
We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East. To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good. We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base. The Role Responsibilities Owns interaction points with members of core team (., channel ops specialists, creative, measurement) and any other relevant stakeholders to get tests out the door (., vendors / partners) Leads stand-up for pilots (s)he is test lead for Oversees overall pilot design. Sign off test briefs initiated by platform specialists Acts as air traffic control for channel(s) has strong understanding of channels and full line of sight into other priorities / pilots / test Lead team in conceptualizing and designing tests / initiatives across lines of businesses Drive test & learn approach by leveraging advanced MarTech stack to design and deliver the tests (including strong hands-on knowledge of Adobe Analytics, Adobe Target and Adobe Audience Manager) Develop an experimentation culture across the agile squads based on test and learn Evaluate maturity of capabilities and processes and deliver recommendations for continuously streamlining efforts and improving conversion results Support the design and implementation of page tagging, configuration of testing and targeting campaigns, and report construction Engage with data analytics to assess & report test performance and projections Manage dependencies and efficiently communicate plans, issues and results with senior management on a proactive and regular basis Ensure the provision of ongoing training and development of people across MarTech, and ensure that holders of all critical functions are suitably skilled and qualified for their roles Collaborate with a range of partners, ., Web Management, Online/Mobile platforms, Digital Banking, Digital Marketing, Marketing agencies, Legal, Compliance, Security Display awareness and understanding of the Operational Risk Framework for Retail Banking Responsible for identifying, assessing, monitoring, controlling and mitigating Operational Risks pertaining to process changes in MarTech Display awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role Key Stakeholders HK Head of Retail Banking HK Head of Digital Banking HK Web Management Team HK Head of Digital Acquisition HK Head of Products HK Head of Digital Marketing HK Head of Compliance HK Head of Security HK Head of Legal HK Retail Banking Management Team (RBMT) Global Head, Digital Acquisition Global Head, Web Management Global Head, Retail Marketing Our Ideal Candidate Bachelors Degree required; graduate degree preferred At least 5 years of experience in digital marketing and sales with specific focus on conversion rate optimization; Minimum 3 years working in a product marketing capacity preferred, ., partnered closely with Agile development teams Proven experience in running A/B and MVT tests for campaigns and deriving customer insights Expert knowledge of digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization Expert knowledge of Adobe Tech stack, in particular strong hands-on experience and expertise with using Adobe Target, Adobe Audience Manager, Adobe Analytics Deep knowledge in Web Development and Front end management, including JSS/CSS coding Knowledge of other campaign management systems, ., CMS, Tag Manager, Doubleclick, Google Optimize, etc. is a strong plus Strong understanding of user experience design principles and design thinking Compelling vision of the future of Digital and translation into effective strategies and actions Exceptional troubleshooting skills and should thrive in high expectation scenario with many stakeholders Efficient and confident communicator with very strong relationship building skills Energy and desire to succeed; follows through on commitments; pushes self and others to deliver exceptional results Strong collaboration, consensus building, problem resolution and communication skills are a prerequisite Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions Experience in Retail banking is a major plus Experience in working with data analysts to project and report behavioral and revenue data is a strong plus Apply now to join the Bank for those with big career ambitions. To view information on our benefits including our flexible working please visit our career pages.