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Marketing SEO/SEA Specialist

Zoek Pin Mumbai, Maharashtra

AS PER THE INDUSTRY

Permanent (Full time)

PTC is looking for talented, enthusiastic and career-oriented to join our Western Europe Marketing organization. You will have the opportunity to work with the recognized market leader to drive the dynamic IoT application area. With your SEO/SEA expertise you can leave your footprint with PTC. The highly motivated, self-directed and innovative team of 5 marketers (plus team leader) work very closely with the local sales team. They support them in generating a pipeline, so that PTC remains known as one of the leading technology providers in the Western European market. They develop specific vertical (industry) marketing strategies and plans and thus help to shape PTC's successful orientation. These activities, with a focus on SEO/SEA, will directly contribute to the corresponding pipeline objectives! Day-To-Day Close cooperation and coordination with local sales and corporate marketing regarding all marketing activities Preparation of SEO/SEA reports for different departments Coordination of external services in the field of SEO/SEA Optimization of existing SEO measures (on- and off-page) using common SEO tools. You will be responsible for a range of marketing activities, from initial planning and implementation to monitoring (ROI) Optimizing copy and landing pages for search engine optimization Performing ongoing keyword research including discovery and expansion of keyword opportunities Researching and implementing content recommendations for organic SEO success Preferred Skills and Knowledge Solid understanding of performance marketing, conversion, and online customer acquisition Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of ranking factors and search engine algorithms Up to date with the latest trends and best practices in SEO and SEM Preferred Experience Proven SEO experience Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. In-depth experience with website analytics tools (, Google Analytics, SEMrush ) Experience with bid management tools (., Click Equations, Marin, Kenshoo, Search Ignite) Experience with A/B and multivariate experiments Basic Qualifications BS/MS degree in a quantitative, test-driven field Excellent written and oral communication skills in French & English & Italian

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