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Head - Performance Marketing

Zoek Pin Mumbai, Maharashtra

15 - 30 lacs/annum

Permanent (Full time)

Posted 13 days ago

Company OverviewA well-funded women-centric healthtech start-up backed by India€™s top VC - Fireside have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix.
Currently on a mission to build the world€™s largest menstrual health Description: Achieve company sales targets using paid marketing channelsGoogle : Search, YouTube, Adwords, GDN, AffiliateSocial : Facebook, InstagramMarketplace : Amazon, Flipkart, healthcare and women platformsObsessive  focus on on-page conversion, CPM, CPC, cost of acquisition and ROASLead video content marketing using creatives, audiences, A/B testsBuild cross-platform FUNNELS to implement retargeting strategiesSetup customer journeys using marketing automation tools, Email, SMS, WhatsApp Develop marketing campaigns with a strong HOOK to drive eCommerce sales on websiteSharp focus on hyper-growth yet achieve profitable unit economicsAccountable for digital marketing from strategy to executionCandidature requirements: 7+ years of digital marketing experience in performance marketing with digital first brandProven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates Video-content-led online marketing added plusDeep expertise in performance marketing especially using remarketing strategiesStrong analytical mindset with data driven decision makingHighly digital tools savvy to drive performancePassionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environmentWhy & Who should consider :Be the first 20 to join and become a part of the founders' club.
We are set to inspire women to take charge of their health and therefore their lives. Consider this an opportunity only if you believe in leading the change and make an impact in others lives.
Consumer insights is an obsession. This might not be a typical 9 to 5 job.
You€™ll not only set your own benchmarks but also paves the way for future teammates.
If you€™ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.
Skills:- Marketing, Digital Marketing, Analytical Skills and Entrepreneurship

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