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Marketing Head

Zoek Pin Greater Noida, Gautam Buddha Nagar, Uttar Pradesh

30 - 45 lacs/annum

Permanent (Full time)

Posted 10 days ago

We are looking for passionate engineers and researchers that want to contribute in this exciting and fast moving field of Deep Learning and Research. Our client is a highly awarded AI and Machine Learning lab, which is disrupting the multi billion dollar Agriculture and commodities business globally.
They are recognized as a de-facto business for expert AI capability in solutions that satisfy real world challenges in near real time. As a Marketing Head, you will create and own the go-to-market (GTM) strategy for Platform Vision.
You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. What you will do:Driving the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target the company as an innovator to the press and public, and overseeing outbound customer-facing communications across our website, blog, and social closely with CEO, sales, product and tech teams to successfully define, deliver, and execute the brand strategyCollaborating and leading across the organization.
You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive strong working relationships and credibility at all levels of the organization through the demonstration of being a deep subject matter expertImproving ROI on the marketing spends: Being responsible for the spend of marketing budget and Identifying ways to improve effectiveness of Google Ad, LinkedIn, YouTube, Facebook campaigns to boost ad engagement, conversion rates and cost per monitoring the various metrics around returns on spend, acquisition and churn.  What you need to have:MBA 7+ years of proven experience in SaaS based product Marketing, start up experienceMBA from T1 colleges or Top B SchoolsPreferably from SaaS based IT Products or Agriculture IndustryExcellent leadership, communication, and decision-making skillsProven ability to plan and manage budgets Skills:- Marketing, Marketing planning, Digital Marketing, Search Engine Marketing (SEM), Strategic planning, Leadership, Budget management, Brand Management, Marketing & Communication, IT Marketing, agri marketing, saas marketing and brand positionaing

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