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Business Analyst

Zoek Pin Kolkata, West Bengal

Permanent (Full time)

POSITION PURPOSE:

  • Responsible for sales reports and dashboards in Commercial Unit to facilitate review, tracking & business decisions within Commercial Unit
  • Responsible for allocation, tracking and analysing sanctioned promo budgets for a Commercial Unit including crop wise, region wise and campaign wise allocation and coordinating all business intelligence activities for the CBU

YOUR TASKS AND RESPONSIBILITIES:

  • Manage data and produce analytics around sales : Budget, Forecast, LE and actuals
  • Custodian of data that drills down from CU through region to the territories : Plans, Actuals, Historicals
  • Creation and maintaining / managing dashboards for ongoing business decision making : Forecasts (system generated vs team generated), Placements, Demand creation decisions based on crop economics, weather patterns
  • Develop/Adopt/Drive a method to track marketing spends (FO time spent, activity spends, ATL & BTL spends such as jeeps, local mass media, outdoor, POS visibility etc) by territoryXcropXproduct
  • Create insightful cause-effect analysis for campaign excellence teams to use to ensure marketing effort is focused on opportunities with highest ratio of (incremental sales : expense)
  • Link demand creation efforts to sales targets – how much sales will come from momentum, how much from simple reminders, and how much requires awareness and trial generation activities in person
  • Allocate and monitor sanctioned promotional budgets for the Commercial Unit
  • Consolidation of CU business intelligence: coordinate CPS / CSS activities
  • Supporting Marketing and Sales Operations teams with other data/analysis as required

WHO YOU ARE:

  • Tertiary degree (Business, Marketing, Agriculture, Commerce)
  • Understanding of sales, supply and finance processes for business reporting
  • Strong analytical skills, statistical orientation and visualization skills

Posted 8 days ago

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