POSITION PURPOSE:

• Responsible for sales reports and dashboards in Commercial Unit to facilitate review, tracking & business decisions within Commercial Unit
• Responsible for allocation, tracking and analysing sanctioned promo budgets for a Commercial Unit including crop wise, region wise and campaign wise allocation and coordinating all business intelligence activities for the CBU

YOUR TASKS AND RESPONSIBILITIES:

• Manage data and produce analytics around sales : Budget, Forecast, LE and actuals
• Custodian of data that drills down from CU through region to the territories : Plans, Actuals, Historicals
• Creation and maintaining / managing dashboards for ongoing business decision making : Forecasts (system generated vs team generated), Placements, Demand creation decisions based on crop economics, weather patterns
• Develop/Adopt/Drive a method to track marketing spends (FO time spent, activity spends, ATL & BTL spends such as jeeps, local mass media, outdoor, POS visibility etc) by territoryXcropXproduct
• Create insightful cause-effect analysis for campaign excellence teams to use to ensure marketing effort is focused on opportunities with highest ratio of (incremental sales : expense)
• Link demand creation efforts to sales targets – how much sales will come from momentum, how much from simple reminders, and how much requires awareness and trial generation activities in person
• Allocate and monitor sanctioned promotional budgets for the Commercial Unit
• Consolidation of CU business intelligence: coordinate CPS / CSS activities
• Supporting Marketing and Sales Operations teams with other data/analysis as required

WHO YOU ARE:

• Tertiary degree (Business, Marketing, Agriculture, Commerce)
• Understanding of sales, supply and finance processes for business reporting
• Strong analytical skills, statistical orientation and visualization skills

Posted 8 days ago