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India Content Strategy Manager

Zoek Pin Pakhru-in, Kangra, Himachal Pradesh

Permanent (Full time)

Posted 40 days ago

The Content Strategy team is the company’s forward-looking radar and content innovation hub -- driving relevant content to empower learners. We identify in-demand topics, arm and advise our university and industry partnerships teams with data and recommendations on what courses will be most attractive for our learners, launch cross-team initiatives to further the Health agenda, and co-incubate emergent health topic areas and product lines. We are seeking a data-minded strategist with strong knowledge of both India’s higher education systems and how programs (Certificates, Degrees) are regulated. This person will provide strategic consultation to our University and Industry Partnerships teams about the content needs of our Enterprise, Degree, and Consumer learners in India. Across these three business lines, you will need to understand the needs of smaller or second tier universities in India; learners coming out of university and into the workforce; learners who aspire to get online degrees; and consumer and enterprise learners who use Coursera’s content to upskill in their current jobs, or enter new careers. In this position you will use on- and off-platform data to inform the company’s India content strategy. You will identify gaps and areas of over-saturation, and consult to our Partnerships teams on ways to fill these gaps with content from universities and companies across the world. Additionally, you will educate the rest of Coursera about India’s content landscape -- market forces, growing industries, job demand, learner mindset, popular content, thought leaders, and more. The research will likely include competitive analyses as well as forward-looking research to identify trends of the future for India’s university and industry learners. This person will also be responsible for identifying and reaching out to key informants in the field for background on topic areas, and recommendations about what new content Coursera should add. In this role, you will be the India content expert within Coursera. Responsibilities: Use on and off-platform data/research to identify skills, topics, and key credentials that are of value to Coursera’s learners in India Consult to our university and industry teams on the types of content (projects, courses, degrees, certificates, continuing education) partners should create for our India learners Research and make recommendations on credit-bearing content in India, as well as how regulations impact how content is made, published, and leveraged Create a detailed mapping of skills gaps and areas of over-saturation in our India catalog Communicate and present on Coursera’s India content strategy to internal and external stakeholders Collaborate with teams including Marketing, Enterprise, Consumer, and others to define and execute projects that will positively impact our learners in India Basic qualifications: University degree 5+ years experience in the workforce Background in content and/or credentialing within India’s university system Data analysis experience in SQL and/or R Preferred qualifications: Master’s or Doctorate Strong data analysis experience, especially in Excel Strong understanding of current industry trends and market needs in India International content strategy experience a plus Experience with forecasting and modeling tools, and support of sales and partnership teams Creative ability to identify and envision trends of the future Passion for education

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